Art Direction
Branded Content
Digital Activations
Art Direction
Branded Content
Digital Activations
Soundbreaking is an eight-part television series about the untold stories of recorded music in the history, produced by Show of Force and Higher Ground in association with Sir George Martin. The series debuts in November 2016 on PBS. It features exclusive and original interviews from artists, producers, and music industry pioneers of all time, from the Beatles, Nile Rodgers, Rick Rubin, Linda Perr, Quincy Jones and more.
Digital activations was critical to the success of the Soundbreaking series and brand. Teamed up with Show of Force, we created original video, graphics and gifs which were distributed through the Soundbreaking channels as well as the social media channels of recording artists, social influencers, music industry insiders and record stores across the country. The resulting messaging from brands, organizations and individuals generated over 969 million impressions across digital channels in the two weeks of broadcast. This number re ects an incredibly high volume of conversation about the Soundbreaking brand online during broadcast.
